Mobile Coupon Trends for 2016, Plus Ways to Make Saving Easier

The use of digital coupons has exploded in recent years, and experts estimate worldwide redemption rates will reach 31 billion in 2019, compared to 16 billion in 2014. In fact, digital coupon usage has increased every year since 2012, while paper coupon usage has decreased, according to the 2016 Valassis Coupon Intelligence Report released earlier this year.

Despite the popularity of paperless discounts, grocery brands have been slow to catch on with manufacturer coupons offered mostly in the paper form. A

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