March 26, 2015
Television-commerce is the innovative concept of buying and selling through interactive television. With this, users can view all product related information and then proceed to trade, pay, check logistics, and other value added activities.
The first T-commerce application was pre-loaded into Samsung Smart TVs launched in 2012 and 2013. The platform, offered by Delivery Agent, is able to map over 1 million products to a given show, episode, network, ad, character or scene, and make them available for sale across hundreds of shows.
The new technology allows viewers to purchase items like clothing and ...