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Mobile Strategy in China For Uber, Starbucks and LinkedIn

Mobile commerce grows explosively every day. My recent trip to Mobile World Congress (MWC) Shanghai provides a glimpse into the mobile commerce landscape in the China market and how some global brands execute their mobile strategies.

Smartphone adoption is faster than any expectations in the China market. And MWC strategically anchors itself in Shanghai as a window for China and Asia to collaborate with the rest of the world in the mobile era.

According to IDC, as of Q1 2015, in China, 880 million consumers use smartphones with a penetration of 90%; 3G/4G access exceeds 70% even in many rural cities. Absent from the US market, mobile verification is prevalent, which fastens mobile adoption and usage. A service called Mobile Connect created by GSMA, a ...

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