January 5, 2014
As discussed in part 1 of this series, m-wallets are in the early acceptance phase and there is no clear winner in terms of which technology or business model will be used, and, until now, no simple way to analyze the market.
Banks and retailers are confounded by how to tap into the m-wallet opportunity offer by the intersection of Mobility, Cloud, Commerce and innovations in Money, and consumers are unaware of the payment possibilities.
To clarify a muddy pool of players, LTP has designed a rubric by which to analyze the mobile wallet industry. Our framework comprises four primary parameters: merchant acceptance, solution cost and functionality, user acceptance and company credentials, and future potential.
Exhibit 1: Mobile wallet evaluation framework at high level without going into sub-parameters