MoMark Rewards, a loyalty program firm targeting mid sized companies in India

With the rising competition, what does business owner have to do to retain existing customers whilst trying to get new customers? Rewarding customers for staying loyal to your business is certainly a solution. But coupons, cards and other such print form of reward system does not seem to be working for many merchants. MoMark, a mobile marketing solution company, claims to allow customers to earn and redeem points with the ease of a single tap on their smartphones.

Founded in 2012, MoMark claims to build customer profil ...

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