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Money & Millennials - The Changing Contours of Innovation for the Mobile Generation

In 2005, LG launched a phone for kids - the cute, colorful MiGo with geo-fencing, etc. This was after years of planning and research; it was a huge flop. Then there was a 'senior phone' with big buttons, simple UI, etc. Guess what happened to that? It never launched! And then we had music-optimized phones designed like MP3 players and video-optimized phones designed like camcorders, and many other 'segment-specific' innovations. Mixed results at best, especially compared to the grand unification that came with the iPhone - there were no further attempts at this slicing and dicing of mobile handset feature sets to cater to particu ...
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