Monogram launched an iPad app in 2012 that was aimed at being a mobile, shoppable magazine. But it didn’t get the fancy of the consumers the way, company had hoped it would. Monogram 2.0, a fresh take, hopes to increase the motivation to share single products and has improvised on the content.
Monogram was Co-Founded in 2012 by Leo Chen (CEO), Kristen Stowe (Director of Content) and Josh Chen (CTO). The company has received a total funding of $1.24 Mn through investors led by Quest Venture Partners, with participation from Alexis Ohanian and Garry Tan’s Initialized Capital, Great Oaks VC, 500 Startups, Robin Liao, Chinese seed fund Innovation Camp, Brian Ma, Rahul Vohra, and angel investors Jared Kopf & Christina Brodbeck.
- The new Monogram provides a full web editing tool suite, which will allow bloggers to publish and share their favorite fashions with others.
- Bloggers can create posts, or full “magazines,” of all their favorite content, which readers can browse or subscribe to.
- Each post provides shoppable links to products either featured in, or similar to, the clothes and accessories that are being shown off on the page.
- For bloggers, the simplicity of the Monogram platform comes primarily in the tools that it provides for enabling easy purchases through their pages.
- Not only is the publishing part of the tool beautiful and easy to use, but the ability to add clickable items for purchase is just drop-dead simple.
- Rather than having to scour the web for the items they want to add, and putting in affiliate links, the Monogram platform provides an integrated search functionality within the platform, which scours the web for the products bloggers wish to share.
- On the viewing side, the new version of Monogram enables easy to read and share versions of bloggers’ posts and magazines.
- Monogram is built as a web app with responsive design that can be viewed on PC, tablet or mobile device. The startup has also built a native app with all the same viewing features. However, users who wish to publish need to do so from the web.
- A growing collection of magazines curated by the community covering all your interests, questions and curiosities.
- You can publish, write and share your own stories with Monogram's powerful editor.
- You can share your ideas in any magazine.
- There is no need for you to manage your own blog.