January 26, 2016
I am a big fan of Adyen Mobile Payments Index. I think every payment company should release such statistics. Adyen has been doing it since 2013 and the global payments technology company, today published the 2015 Q4 edition (Sept-Dec) of its quarterly Mobile Payments Index, which tracks mobile payment data from browser-based transactions across Adyen’s customer base. The key finding of this Mobile Payments Index is that for the first time, over a third (34%) of browser-based online transactions globally are now made on a mobile device, compared to just over 30% last quarter.
~ For the first time smartphones more popular than tablets for online retail purchases
~ iPad records highest average transaction value, ahead of laptop/desktop