May 6, 2014
On 30th March 2014, Marcus Theatres a division of Marcus Corp. launched a new customer loyalty program called Magical Movie Rewards. Marcus Theatres released this user-friendly program across its 55-theatre network and is already making a statement by exceeding 215,000 members in just a single month.
Thousands of customers are registering each day to become Magical Movie Rewards members. We are pleased with this overwhelming response, said president and CEO of Marcus Theatres, Rolando B. Rodriguez, in a press release. We are excited to continue offering guests memorable entertainment experiences at our theatres, he added.
Members of the loyalty program receive other valuable rewards to add to the overall entertainment experience including:
Ticketing and Screening Opportunities: Magical Movie Rewards members are given exclusive advance ticketing opportunities and member - only screenings.
No Fees for Online or Mobile Ticketing: By just becoming a member loyalty card members avoid any ticketing fees that traditionally come with online or mobile purchases.
Concession Offers: Members receive free popcorn on $5 Tuesdays and free refills on fountain drinks every day.In addition, customers receive targeted offers on various concession purchases.
Marcus Magic Surprises: Random loyalty members are set to receive promotional surprises in -theatre, online or by phone.
This One Marcus Magic Surprise is unique to the Marcus Theatres' loyalty program. Every month, one lucky rewards member will receive a personal call from the CEO of Marcus Theatres , Rolando Rodriguez.The monthly winner in May will be awarded 1, 000 points($50) simply by receiving the call, says the company.Prizes can change over time, in order to encourage continued user involvement.
At Marcus Theatres, each of our associates takes customer loyalty personally. I look forward to surprising a winner with a new prize each month. It's another great way for me to connect with our guests, said Rolando Rodriguez, in the same release. Plus, we have partnered with Movio, a global leader in data analysis for the cinema industry. Put simply, Movio ensures our offers match the interests of our guests.
Movio will enable more targeted communication with loyalty members, with its best - in -class data analytics and campaign management platform.The software helps provide insight into customer preferences, attendance habits and general demographics, which helps deliver an enhanced film - going experience to members of Marcus Magical Movie Rewards.