June 5, 2014
On 4th June 2014, BillMobile announced the launch of its mobile payments service for digital and online retailers. BillMobile does not require consumers to download an app, which means any UK mobile phone owner can pay for goods and services with a phone number.
'Charge to Mobile is a new way to buy digital content with your mobile - everything from apps, games, music and videos to films, ebooks and many more. It's fast, easy and safe,' stated Head of Commerce Sales at Telefonica Digital, Danny Barclay, in a press release.
Mobile is the most widely available form of online payment and consumers love it, so it makes sense for merchants to add a mobile option at checkout. For online retailers to avoid checkout abandonment they need to make it as easy as possible for customers to pay, and BillMobile is very easy, stated CEO of BillMobile, Chris Newell, in the same relese. The UK's mobile operators have worked really hard to make this happen. That's because they see the long-term opportunities that charge to mobile provides. Consumers want to use it and now merchants can offer it knowing that the transaction fees are the lowest they've ever been.'
Running on the Payforit technology and launched by Payforit specialists ImpulsePay, BillMobile officially launched on June 1st with advertising in The Sunday Times. Offering the lowest ever transaction fees for charge to mobile payments, more marketing