News Aggregation Coca-Cola explores iBeacons, iBeacons at CES, Coinbase update, Bitcoin amazes, Payment News

News roundup for today:

1. Thedrum - Coca-Cola explores iBeacons as marketing tool for World Cup sponsorship

Coca Cola is testing the viability of using Apple's iBeacons as a major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor. The FMCG giant has been developin ...

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