August 21, 2013
Not so long ago, I remember queuing up to grab a movie ticket at a movie hall which could stretch my waiting time from a few minutes to an hour or more. Wouldn’t it be nice to cut down the waiting time by cutting down the additional steps of taking out your wallet, sift through those dollar bills, hand out cash at the counter, grab a ticket, accept change and get out of the queue. Is it possible? Yes it is.
NFC is in its most common avatar is a Tap & Pay solution that can be used for retail offline payments, transit, entertainment and numerous other touch points. Any unattended payment situation such as a parking lot presents huge opportunity. For e.g., clipper card or any cashless cards being used today for public transport can be integrated into the ubiquitous phones itself thereby making the public transport payments easier.
Most of the mobile phone manufacturers see the benefit of introducing NFC on their mobile phones. Current versions of smartphones have NFC integrated in them (except Apple). One of the advantages of having an NFC system in your smartphone is the ability of the phone to securely transfer and receive data from any other NFC enabled terminal/device when placed within a specific range.
Some of the major corporations active in this area are Google through its Google Wallet service, ISIS and iKaaz in India. Elsewhere in the NFC world, Telefonica of Czech Republic is all set to launch a set of trails of mobile point-of-sale (mPOS) devices aiming at Small and Medium Businesses. The new devices will be capable of accepting payments credit cards, contactless cards and also NFC enabled smartphones.
LTP View: NFC had a rather slow uptake than expected.