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NFC with a twist @ Tapit - Focusing on non-payment areas

According to the Strategy Analytics, the NFC capable smart phones are expected to be nearly 400 Mn by the end of 2014 which is around 5% of the world's total population. There is large market opportunity to create contactless payment applications, integrate NFC into connected home and car products, mobile wallet services and develop other innovative services that will trigger consumer demand for NFC. Tapit, a Sydney based startup seeks to leverage NFC for advertising and marketing campaigns.

Tapit was founded in March 2011 by Jamie Coyningham (Co-foun ...

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