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Non-Stop Proximity Marketing Upstarts, Are We Getting Better at it?

Proximity marketing can be effective at bus stops, sporting arenas and large events in general - all areas where beacons or even NFC (near field communication) tags could create multichannel campaigns. Many proximity marketing companies are providing add-on features which help in measuring advertising and promotion effectiveness and better understand the customer journey. In the case of proximity marketing, which was initially driven by SMS and WiFi, the transformation started with the introduction of NFC. Then, BLE technology ...

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