NSGA and Payment Alliance International (PAI) Collaborate to Offer Members an Innovative EMV Payments Switch Solution

The National Sporting Goods Association (NSGA) and Payment Alliance International (PAI) are collaborating to provide the best EMV switch solution for its NSGA members at the most affordable price. In addition to great pricing on EMV ready equipment, NSGA and PAI have entered into an agreement to provide NSGA members the most competitive transaction processing fees in the sporting goods industry.

As of Oct. 1, 2015, merchants will be 100 percent liable for the transaction amount of fraudulent purchases unless their payment terminals are transitioned to accept Europay, MasterCard and Visa (EMV) cards, also known as chip card transactions. The fees associated with card fraud can add up to thousands of dollars in net losses for business owners who are not prepared.

NSGA works hard to continuously improve our member benefits and find the most cost-effective solutions, commented Matt Carlson, NSGA president and chief executive officer. We believe that we’ve found the best payments solution for our members with PAI and look forward to a long-lasting relationship.

PAI is a financial services provider that offers credit and debit card processing, ATM equipment and transaction processing, check services and more. PAI focuses on relationship building with every client and has developed a custom program specifically for NSGA members. They support their services with real-time customer-service, analytical solutions and resources to help keep customers informed of changing regulations and trends related to payment transactions. PAI services 80,000 businesses, 550 financial institutions, has more than 65,000 ATM locations, and is a recipient of multiple awards, including the prestigious Inc. 5000 Company list.

PAI shares NSGA’s mission to constantly seek simple ways to grow a retailer’s business, increase revenue and surpass its customer’s expectations, said Krista Lowery, vice president for PAI. Through our relationship with NSGA, members can now help protect themselves against fraudulent chip card transactions by using EMV-ready equipment and software, which ultimately provides a safer and more secure payment option for cardholders.

In addition to EMV solutions and credit card processing, NSGA offers its members a multitude of other benefits and discounted services to help grow their business. These include discounted services towards business resource software solutions, email marketing, web design and hosting, job posting services and promotional financing programs.

About the National Sporting Goods Association

The National Sporting Goods Association has served as the leading voice for the sporting goods industry since 1929. NSGA’s mission is to support its members’ efforts to grow their business and to advocate on their behalf. The Association develops industry research and publications, while also providing discounted services and hosting the annual NSGA Management Conference & Team Dealer Summit. For more information about membership or NSGA’s products and services, please visit.

About Payment Alliance International (PAI)

Payment Alliance International (PAI) offers comprehensive payment and small business solutions including credit, debit and prepaid card acceptance services in retail locations, online or on-the-go using mobile devices…all designed to maximize customer success and make business easy. PAI is also one of the nation’s largest deployers of ATMs, provides ATM processing and maintenance services, ATM equipment sales and support, and ATM branding programs. Payment Alliance International is based in Louisville, Ky. For more information, please visit.