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Omnichannels Can Offer Omni-Opportunities

"The interconnected digital world we live in means consumers are able to purchase nearly any product, however and wherever they want," writes Roger Niederer, Head of Merchant Services at SIX Payment Services. Retailers need to understand how their customers interact across all channels so as to be able to tailor their payment choices and the added value to the services they offer, thereby maximizing revenue. At the same time, they need to ensure high-security standards and reliability whilst also keeping costs down. How can retailers strike this balance?

In the increasingly connected, digital world, consumers have a significant choice when it comes to how they make purchases and interact with retailers – global brands, small local businesses and everything in-between. The proliferation of social media, online reviews and price comparison websites means that consumers are better informed and m ...

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