One of the companies that has been quite busy in the payments industry over the last year or so is Fortumo. In February we had reported, One Platform foundation's announcement that Fortumo has joined its Open In-App Billing (OpenIAB).They followed through with launch of a new version of the Open IAB On 7th April 2014, that enables developers to use mobile operator billing in 80 countries for in app purchasing via any android device.
“The payment ecosystem on Android has been very fragmented and each app store required a separate payment solution to be used," said One Platform Foundation co-ordinator, Oleg Orlov. "Now developers only need to add OpenIAB to their app once and they can start earning revenue from a variety of app stores and devices without Google Play Services,” he added.
- By Utilizing the OpenIAB platform, Developers can work with a unified API that handles billing logic corresponding to each store’s payment solution.
- They can use single build for app stores and devices without integrated in-app purchases solution.
- At the moment, OpenAIB supports billing for Amazon App Store, Google Play, Samsung Apps, Appland, T-Store and Yandex Store.
- Fortumo mobile operator billing is available in any participating app store that has implemented OpenIAB, says Fortumo's blog post.
- Each developer will have the option to dynamically select in which countries and marketplaces they want to use mobile operator billing.
- Fortumo’s addition to OpenIAB also adds Barnes & Noble’s NOOK app store to the list of marketplaces where developers using OpenIAB can make money. Fortumo is the official in-app purchasing provider for NOOK Apps.
Fortumo was launched in 2007, aiming to be the most developer friendly mobile payments provider. Back in February, 2013 Fortumo raised $10 Mn from Intel Capital and Greycroft Partners to foray into emerging markets. Globally, Fortumo has presence in over 180 countries and has tie ups with over 300 carriers and 92,000 developers. Some of the popular app or game developers who use Fortumo’s direct carrier billing service include Pop Cap Games, Rovio (Angry Birds app maker), EA, Gameloft, Badoo, etc.
One Platform Foundation is a global, open-source initiative whose aim is to help the Android ecosystem evolve by enabling developers to easily code and submit their apps across multiple alternative appstores.