Oops, it’s far off for EMV-Ready. Now what?

In my previous post Are You EMV-Ready, I talked about the implications EMV Liability Shift would bring to certain groups – merchants, consumers and issuers - in the payment ecosystem. The liability switch date October 1st came and went. How have these groups done?

Widely expected by the industry, EMV switch will face the most daunting challenges with merchants. Oops, looks like the wake-up call is yet to sound off. According to Visa, for the 6 to 8 million merchants in U.S., there are approximately 300,000 merchants – about 5% - are EMV ready. This is remarkably on target with my qualitative research. I visited 30 merchants in a typical neigh ...

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