Order Items via Online Fashion Retail Startup Miinto, Raised $6 Mn

Miinto is an online fashion retail aggregate present in 5 countries worldwide. The company has received a total funding of $6 Mn through Dawn Capital. Miinto says that it hosts the online sale of more than 2400 independent fashion retailers and brands exceeding 180K fashion products from thousands of well known fashion brands.

Miinto was developed from an idea generated by two Danish high-school entrepreneurs, Konrad A. Kierklo and Mike Radoor. The concept won second prize in the national Young Enterprise competition, and attracted the attention of successful businesmen Carsten Mikkelsen, angel investor in the London-based Internet success and several other european startups, and Jesper Buch, Leading Co-founder of

In spring 2009, with the vital backing and investment of Mikkelsen and Buch, miinto was launched in Denmark and has since witnessed successful launches and very steep growth in other markets including Norway, Sweden, Spain and the Netherlands.

  • Miinto work with independent clothing boutiques to sell more than 100,000 products online, enabling these smaller retailers to compete for traffic with the online clothing giants in a way that wouldn’t be possible on their own.
  • With operations in seven countries, Miinto originally used Podio as their intranet before going a whole lot further – adding CRM and even management of their photo studio to the host of operations they run on Podio.
  • The old system they were using was simply a place to store data with limited abilities to assign tasks. There was no support for working on mobile devices or social collaboration features that enabled communication without email.

The shift to Podio has made a dramatic improvement. Using this system in Podio has changed our world, all of a sudden we can now manage a remote sales team correctly,' said Miinto UK's sales director, David Cederholm. 'Naturally you have some people leave, some new people starts, we expand into new territories; straight away all the information that we have can be sorted into that place, tasks can be visible, and it causes accountability.

Some Numbers Provided by Miinto: