On Track Innovations Ltd., a global provider of near field communication (NFC) and cashless payment solutions, has released a new countertop version of its popular TRIO reader, a small, stylish modular payment device that supports three cashless transaction methods (chip contact, magnetic stripe and contactless). Similar to the TRIO versions for the unattended and self-serve market, the new TRIO Countertop is designed to address the fast growing market for EMV-compliant cashless payment readers.
EMV—which derives its name from ‘Europay, MasterCard and Visa’—represents the new global standard for inter-operation of integrated circuit cards (“IC” or “chip cards”) and IC card-capable point of sale (POS) terminals for authenticating credit and debit card transactions. Established by the major credit card associations, EMV promises to reduce or eliminate the highly prevalent fraud associated with legacy magnetic strip cards. All card payment terminals are required to be compliant with EMV by October 2015; otherwise, liability for fraudulent magnetic stripe card transactions is shifted from the card association to the merchant.
Here’s how the new TRIO reader looks:
TRIO Countertop allows millions of merchants and payment processors to preserve their substantial investment in the legacy POS card readers while achieving compliance with EMV. So, rather than expending capital and human resources on installing new compliant terminals, TRIO Countertop allows merchants to quickly and easily upgrade their existing POS terminals to accept contact EMV chip cards as well as NFC mobile payments solutions like Apple Pay. In fact, it may be as simple as connecting the TRIO Countertop to the USB or serial data communication port on the existing POS terminal.
Ofer Tziperman, CEO of oti, said in an official press release: “Because of the looming credit card associations’ mandate that shifts fraud liability to merchant operators of these legacy systems, we are seeing increasing demand by merchants looking for a more affordable way to meet the new EMV requirements. There is also a growing popular demand that merchants accept Apple Pay. Our TRIO Countertop solution enables merchants to accept EMV cards and NFC mobile payments with minimal upgrade costs or downtime.”
oti’s TRIO cashless payment reader has already been deployed at more than 250,000 locations in the self-serve markets, including vending machines, kiosks and laundromats in North America. The new TRIO Countertop reader opens up a much larger market opportunity for oti to deploy its unique NFC solutions.
TRIO Countertop supports an impressive array of payment methods, including:
- EMV: Contact EMV L1 and L2, Contactless EMV L1
- VISA: VISA payWave
- MasterCard: MasterCard PayPass M/Chip, MasterCard PayPass Mag Stripe
- american express ExpressPay
- Discover: Discover Zip
- Apple Pay
- Google Wallet
- SoftCard: SoftCard (ISIS) SmartTap
- Interac: Interac Flash
- Mifare: Mifare Ultralight, Mifare Classic, Mifare DESFire