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P2P Payments: Migration From Apps to Media Channels

The market of P2P payments is highly saturated, with every other freshly launched solution becoming another fish in a barrel. While some financial institutions are playing catch-up (launching competing payments apps) with the likes of Venmo and PayPal, others are moving to the next level by hopping from dedicated apps to P2P payments as features in multipurpose social media channels. The relevance of proprietary P2P payments apps fades away in face of all-in-one platforms that allow the same functionality in addition to the comfort of chatting, calling a cab and doing whatever else mighty ones like WhatsApp allow doing.

Social media channels went a long way since their inception – turning from news feeds and ...

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