Enabling Technologies

Softcard Now on Windows Phone too

Softcard recently announced its support for Windows phone. Earlier, the Softcard app was available for Android platform only. The app is currently available for AT&T customers with Windows Phone devices. The app would soon be available for T-Mobile and Verizon Wireless customers as well. Softcard is a joint venture between...

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Can Upcoming Financial Institutions Really Attract more Millennials

U.S. is witnessing rising penetration of online-only banks and banking customers can now complete most of the transactions via the Internet. Moreover, they have more choices now in their selection of financial institutions and more choices in conducting monetary transactions. But the question remains: what level of trust do customers...

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8 Current Affairs in Proximity Marketing, a Market Waiting to Unfold

In addition to the well-understood mobile shopping use cases, proximity platforms could also transform digital out-of-home, or even traditional billboard marketing. Proximity marketing can be done at bus stops, sporting arenas and events are all areas where beacons or even near field communication chips could create multichannel campaigns. Many proximity...

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Enabling Technologies

Ingenico Payment Services brings Cross-Channel Transaction Support to Merchants

Ingenico Group, known for its seamless payment services, recently announced that Ingenico Payment Services has been processing its first cross-channel transactions this quarter. Ingenico Payment Services has successfully managed to combine payment transactions into a single back-office interface by consolidating both card-present and card-not-present flows. Merchants can access consolidated KPIs...

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