Five Companies moving ahead in Digital Couponing

According to a research report, there are around 560 Mn mobile coupon users and the number is expected to rise to 1.05 Bn by 2019. In U.S. alone, the number of digital coupon users had surpassed 103.5 Mn back in 2013. In U.S., 49% of smartphone users and 10% of...

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Subway teams up with Softcard to enable NFC based mobile payments

Subway is deploying NFC terminals across more than 26000 locations, the largest ever by a restaurant in U.S. The deployment is being done in collaboration with Softcard, the mobile commerce joint venture created by AT&T, T-Mobile and Verizon Wireless. The NFC terminals are Softcard branded and Softcard users pay at...

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The Largest Stadium in U.S. gets the Proximity Magic

The University of Michigan Athletic department wished to expand the proximity technology in order to deliver precise messages to fans throughout ‘Big House’, the largest stadium in U.S. They turned to Signal360, a leading proximity marketing company which enabled the integration of its turnkey solution at the stadium in just...

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Now use Contactless Payment Cards instead of Tickets in London Tubes

Transport for London (TfL) is poised to make the current ticketing systems as redundant. Passengers can now travel using contactless payment cards across Underground and most of the other London transport. This will also curb the use of Oyster smartcards which was popular earlier among passengers. Nearly 50% of London’s...

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Enabling Technologies

Is it Apple Pay vs. CurrentC now?

Analysts wonder whether  ‘Apple Pay’ will change the market scenario? After all, Apple has a strong position due to its large user base, fantastic deals with card networks (worked closely for more than an year with them) and its ability to influence tech adoption (being a great educator).  However, there...

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