BankTech

How HCE helps banks leverage the mobile app revolution

The world can’t get enough of mobile applications. Last year alone there were 102 billion application downloads according to the analyst firm Gartner. And Google research says 84% of shoppers are now using their mobile phone while they shop in the physical world. Banks would be smart to leverage this...

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BankTech

Australia making Waves in the World of Contactless Payments

According to a recent report by Australian bank Westpac, contactless payments via mobile will reach A$3 billion in Australia by 2015. In Australia, mobile-based contactless payments have accounted for 60% of all debit-card transactions in the past 12 months. The growth can be attributed to the proliferation of smartphones that...

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Commerce

Groupon Partners with Snapchat to Drive Real-time Offers

Popular messaging service Snapchat has a feature in which messages disappear as soon as they are read. This basically means that the message gets deleted from Snapchat servers and cannot be retrieved. marketers can use this feature to send time-sensitive deals to customers, thereby maintaining a sense of excitement in...

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