Paths to Market Dominance – Two Main Strategies Used by Tech Corporations

There are two recognizable patterns of development for technology companies in 2018, with most corporations being a hybrid model of one or another. Nonetheless, some are closer in their approach to the ecosystem model, where technology giants aim to become an operating system of one’s life. Others are closer to the model of infrastructural dominance, building solutions that will thread the future of industries.

Ecosystem approach of e-commerce giants focused on empowering users

The ecosystem approach is a fairly straightforward one and leads to market consolidation and concentration of data, money, and market power within a closed loop of highly integrated, tightly connected platforms. Ecosystems tend to have a customer/user at the center while operating a tight ship of merchants/vendors at the back end to serve the customer within their ecosystem.

The barriers to entry into the ecosystem for the customer/user are virtually non-e ...

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