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Payment Entrepreneurs go after MicroPayments segment, $13 B+ Opportunity globally

Micro-payments’ is a term that identifies transactions of low value; however the exact definition varies considerably by audience. Definition of Micro-payment varies from company to company, and country to country. A micro-payment (in US) is defined as ‘an online or mobile, real-time or deferred, financial transaction below $12 amount' according to PayPal.

Drivers

1) Amazing growth of digital content​ and digital media like news, music, videos, etc. ​(small ticket size)

2) Exponential growth of Mobile app industry (priced at $0.99, $1.99 and so on)

3) Growth of social networks and online gaming communities (small amount credits, perks, virtual currency, etc.)

Global Market Size (Knowledgefaber Estimates)

The Global Micro-payments industry is pegged at $9.8 Billion in 2013. The industry has grown at a CAGR of 23% in the last 3 years. And is expected to grow strongly going forward, to cross $13 B in next few years

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