What Payments Industry could learn from House of Cards series?

In the beginning of the second season Frank Underwood (protagonist) looks at the camera and says...

And you thought that I Forgot about you?

Every now and then, in-between the power packed scenes and intense dialogues he looks at the camera and talks to us - the audience. Such a powerful concept that takes narration to the next level. The makers of House of Cards (HOC) understood the importance of communicating with the consumer. To understand that this is something she will want. Payment companies need to understand consumers better. You need to listen to her voice. Incessantly coming up wi ...

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