May 9, 2016
If you have ever taken your phone out of your pocket to look up a product or perform an online comparison while standing at the entrance of the shop, then it's easy to relate PayPal’s new patent titled Augmented Reality View of Product Instruction. The patent would allow users wearing AR devices to look at an object and analyze its various features like price, product comparison, purchasing options, needed accessories, etc. PayPal aims to make the purchasing process easy and assist people so that they enjoy the process. PayPal has reformed the payments landscape with numerous innovations and this new product is an additional feather in their cap. In the future, they may add other features like PayPal credit and online payments to enhance its product’s features.
Today's products are increasingly complex to setup and operate. Often, the products are accompanied with detailed instructions that may be daunting for a user to follow. In other cases, a user may discard the instructions after the initial setup of a product. Yet, in other cases, it may be difficult to determine what product accessories are required for a product. In each of these cases, the user's ability to operate the product may be hampered by a lack of information about the product or the inability to use the product. The proposed product from PayPal is looking to solve this very issue.
PayPal’s proposed system identifies the product through image processing and enables users to get relevant information. The product includes various modules like imaging module, fingerprinting module, computer vision module, augmented reality module and recommendation engine. The patent contains multiple mentions of a user flow that would direct the user to purchase objects they have identified with the system through an online marketplace, including auction sites like eBay. Other companies like Amazon have come up with a shopping app that can pull up the product information by using a smartphone’s camera to scan either the barcode or general outline of an item in a store. But PayPal wants to help users by projecting relevant shopping information directly in front of the users’ eyeballs.
Here’s the product process flow:
Augmented technology has made a remarkable difference in the payments sector with Web and mobile applications. The old methods are not efficient enough to generate more user engagement and drive sales. In that case, PayPal’s new patent entitled Augmented Reality View of Product Instruction can redefine the payments landscape and reveal a glimpse of untapped potential across boundaries.