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PayPal Unveils new Identity and Logo, First ever Global Brand Campaign

On April 30th 2014, PayPal unveiled some changes to its brand identity which includes a new logo – first time the company has updated its identity since 2007. On the same day, the company also launched its first ever brand Campaign!

About the new Brand Identity and Logo:

  • Their new look reflects the convenience, security and simplicity of PayPal revamped for today’s dynamic mobile-first world.
  • The brand identity was developed by award-winning design firm fuseproject.
  • It consists of simplified forms and fresher colors whilst building on the recognition of the existing lo ...
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