People Love Messaging, so Banks Need to Build Experiences Where They Live

May 14, 2018

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MONTHLY ANALYSIS

This is the story of digital banking experiences that delight customers with secure, seamless engagement on any device, anywhere and anytime. Today’s mobile-savvy customers want everything to happen in four clicks, on a mobile phone, without sacrificing security. So how do you do that? Messaging!

There are two great mainstream examples of messaging applications providing a robust foundation for delivering financial services in ways that Gen M can appreciate:

  • WeChat has integrated payments, insurance, investments, and other financial services into its messaging app.

  • WhatsApp has recently launched payments in India.

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