This is the story of digital banking experiences that delight customers with secure, seamless engagement on any device, anywhere and anytime. Today’s mobile-savvy customers want everything to happen in four clicks, on a mobile phone, without sacrificing security. So how do you do that? Messaging!
There are two great mainstream examples of messaging applications providing a robust foundation for delivering financial services in ways that Gen M can appreciate:
WeChat has integrated payments, insurance, investments, and other financial services into its messaging app.