July 10, 2015
Personetics is a privately-owned financial services company which partners with banks, credit unions and card issuers to provide technology support that enhances customer satisfaction, push adoption of products and services, and multiply revenues. Personetics was awarded the Mobile Solution Provider of the Year award in 2012 for its smart digital banking technology that aims to service next generation mobile banking. Headquartered in New York and with offices in London and Tel Aviv, Personetics’ top management has banking and financial services veterans like David Sosna (Co-founder and Chief Executive Officer), David Govrin (Co-Founder and General Manager, Israel) and Ido Ophir (Vice President, Product Management).
Personetics is funded by Israeli venture capital fund Carmel Ventures. Carmel Ventures is an affiliate of Viola Group, a private equity investment group which has $2 billion under management focused on technology-based investment opportunities in Israel. Carmel Ventures currently has $600 million under management. Personetics—which raised $6.5 million in its Series A round in 2011—completed its series B funding of $11.5 million in 2013. Lightspeed Venture Partners led the second round, which also included its Series A investors Sequoia Capital and Carmel Ventures.
Personetics’ digital banker service employs automated intelligence and customer data profiles to predict individual needs and provide them with relevant & specific solutions. The system builds from individual customer interactions, as well as network behaviour, to determine the likelihood of a solution. In case of live-event agent assistance, the software maintains all interactions as a chat transcript that can be stored on a CRM system of the financial institution and be made available immediately. The Personetics’ software helps reduce the number of calls handled by a live agent and the amount of time spent by a customer in having their questions answered.
To the customer, Personetics offers time management, relevant banking guidance also tangible economic returns like better finance and returns management, money-saving options, etc. For a financial institution, it reduces operational costs, improves customer engagements, cross-product utilization, share of wallets and differentiates it from the competition.