Back in October last year, Verifone had launched Way2Ride - their sound based mobile app - which runs on both traditional NFC enabled system and sound wave based NFC like system. On 17th June 2014, the company announced that taxi passengers in Philadelphia can now utilize Way2Ride in order to complete proximity payments.
With this, users in Philadelphia can easily and securely pay for taxi rides with a tap of their mobile device. Recently, Way2ride won the 2014 CNP (CardNotPresent) Customer Choice Award in the Best Alternative Payment Solution category as well as the 2014 Appy Award for Best Mobile Payments.
- Way2ride makes the taxi experience faster and easier for passengers in Philadelphia by enabling them to tap and pay for cab fares in 1,400 of the 1,600 taxi cabs currently operating in the city, according to the company’s press release.
- Passengers can easily download the free Way2ride app to their iOS or Android smartphones online from the App Store, Google Play or way2ride.com—even during their ride—and pre-load payment information and preferred tip amounts.
- Digital receipts are immediately emailed to the passenger and stored in the app and online portal for easy access and expensing of business trips.
- Since its October 2013 debut, Way2ride is now accepted by over 11,000 NYC yellow taxis and green “borough taxis”.
- It has been utilized to complete around 500,000 mobile transactions.
- After the Philadelphia launch, VeriFone says that it will continue expanding Way2ride acceptance throughout its network of over 70,000 payment-enabled taxis worldwide.
- Way2ride is built on VeriFone’s open API cloud platform, which enables developers to easily create apps with secure payment, messaging and other value-added services.
“The launch of Way2ride in nearly every cab operating in the city of Philadelphia is a result of the considerable success it has experienced following the app’s initial launch in New York City. Way2ride makes every taxi ride better,” Amos Tamam, Sr. VP of Taxi Systems for VeriFone. “The convenience it provides, including the ability to retrieve lost property with the tap of a button, will benefit passengers and drivers alike in a city as large as Philadelphia, which thrives on speed.”