Pokémon Go Isn't Just a Game; It's a Commerce and Payments Machine

Pokémon GO has become such a viral marketing phenomenon that it’s been overlooked as a lucrative business. After all, it took less than a day for Pokémon GO to become the most downloaded app in the US, Australia and New Zealand. But the app is also estimated to be making an average revenue per daily active user at $0.25, which is not only twice the average for casual games but outpaces Candy Crush Saga.

Here, we’ll take a look at its genius business model which merges several hot themes in technology today: mobile, VR, big data and gamification.

The money-making machine of Pokémon GO