December 9, 2015
Blackhawk Network shopper survey reveals growing preference for giving and receiving gift cards, which are the most purchased prepaid product in Canada
PLEASANTON, Calif. – [Press Release] – Canadian shoppers are increasingly turning to gift cards for gift-giving occasions, citing choice as the most attractive feature of the cards.
Although gift cards have been around for over a decade, they continue to grow in popularity in Canada, and are a top gift choice this holiday season, said Steve Dekker, managing director of Blackhawk Canada. Our annual gift card survey found that Canadians feel good about giving and receiving gift cards, prefer to purchase them in gift card malls, and are increasingly choosing egifts.
Findings from Blackhawk Network’s 2015 Canada ...