June 21, 2014
On 19th June 2014, global mobile proximity commerce company – Proxama – announced that it had received funding via Technology Strategy Board, UK’s innovation agency, to enable mobile proximity marketing and loyalty services across the City of Norwich.
Businesses are striving for new audiences and to be able to engage with consumers in a way that is relevant and personalised. This exciting project connects a consumer’s smartphone, which on average they view 150 times a day, with the high street, by alerting shoppers with incentives from participating businesses. Retailers benefit by marketing directly to consumers on mobile, increasing sales and repeat visits to their stores, stated Miles Quitmann, CCO of Proxama, in a press release. The project funding will help us prove the value of proximity services on the high street, enabling a broader rollout in the UK and beyond, he added.
Our mission is to equip local high-street businesses with the tools that they need to reach their full potential, further benefitting the towns and cities they are located in, said Martin Blackwell, Chief Executive of the Association of Town & City Management, in a press release. We recognise the economic and social importance that these new technologies can bring to areas like Norwich and believe that the success of this project will inspire and lead the way for developing future-proofed towns and cities nationwide, he added.
Norwich BID are delighted to be involved with this smartphone technology led project, which will change the way we look at and use our city centre. The prospect of Norwich being at the forefront of innovative smartphone development will position it as one of the UK’s first Connected Retail cities, future proofing the high street for its consumers and businesses, commented Stefan Gurney, Executive Director of Norwich BID, in the same release. Norwich is a creative and vibrant technology city and partnering with Proxama will open up Norwich to new opportunities and really put our fabulous city on the map.