Proxama Acquires Funding via UK’s Technology Strategy Board to Enable its Services Across Norwich

On 19th June 2014, global mobile proximity commerce company – Proxama – announced that it had received funding via Technology Strategy Board, UK’s innovation agency, to enable mobile proximity marketing and loyalty services across the City of Norwich.

Businesses are striving for new audiences and to be able to engage with consumers in a way that is relevant and personalised. This exciting project connects a consumer’s smartphone, which on average they view 150 times a day, with the high street, by alerting shoppers with incentives from participating businesses. Retailers benefit by marketin ...

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