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Proximity Marketing and m-commerce - the way ahead

IBM study shows that 72% of the consumers will act on a call to action from a marketing message if they receive it while in sight of the retailer.

In-Market study shows that consumers who receive a location-based message are 16% more likely to use an app in-store than those who do not, and consumers who use apps while in-store buy 14% more than those who don’t.

Smartphone users and usage is on a rise, which has resulted in an increase in m-commerce and proximity marketing. M-commerce (mobile commerce) is the buying and selling of goods and services through Smartphone and Tablets and proximity marketing offers simple, consistent and f ...

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