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Proximity Marketing Wonder Stat: 40% Millennial Moms Now Accessible Through Beacons

Nearly 40% of the US’s millennial generation moms can now be reached through beacons, states inMarket. As per inMarket, this is based on the interaction of more than 36 million monthly active app users going to US retail stores with beacons through its platform.

Proximity marketing can be effective at bus stops, sporting arenas and large events in general—all areas where ...

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