Payments

QSR Mobile Payments Trends, Comparing 2014 to 2015

True to their name, fast food chains always strive to be the fastest. With this in mind, many are adopting mobile payment methods. This article will evaluate six such examples where mobile payments have changed the way people are paying for their orders.

In this article, we compare the various initiatives taken by the below-mentioned QSRs with respect to payments methods.

Wendy’s:

2014: In March 2014, Fast food chain Wendy’s get into the mobile payment space by launching its own app. The new app allows the customer to browse a menu of its offerings and lets them set a calorie target to help in choosing the best meal. Through its application system, the customer’s smartphone generates a six-digit code for use by the cashier. Through mobile payment, the fast food chain aims to target the younger, smartphone-obsessed customer segment.

2015: The fast-food chain installed a standardized point-of-sale system in more than 2,600 locations to use as a mobile marketing platform.

Subway

2014:

- The popular sandwich maker collaborated with Paydiant to launch a cloud-based mobile wallet app. The app provides mobile payments, loyalty capabilities and special offers. Paydiant also integrated mobile wallet technology into the Subway app. A smartphone user can scan a QR code at a Subway’s POS to make the payment.

- Subway deployed NFC terminals across more than 26,000 locations in collaboration with Softcard, a mobile commerce joint venture created by AT&T, T-Mobile and Verizon Wireless.

2015: On July 29, 2015, PayPal announced their merchant partnership with Subway, which added PayPal functionality to the current Subway App. To pay in-store or as part of a mobile order, Subway guests will simply select the “PayPal” option, enabling guests to utilize any smartphone or operating system (Android or iOS) to conduct their transaction. PayPal was also integrated as a payment choice for online orders on order.subway.com.

Here is a table giving a quick go through of the article:

QSR_Mobile payments

Pizza Hut

2014: In 2014, Pizza Hut announced its partnership with the Visa Checkout payment platform, which allows smartphone users to confirm one-touch payments with their Visa accounts.

2015: Paytm, India’s largest mobile commerce firm entered into a partnership with Pizza Hut, Costa Coffee and Vaango. As a part of the association, customers can now pay at Pizza Hut using the Paytm mobile wallet.

McDonald’s:

2014:

- McDonald’s tied up with DirecPay, a payment gateway service from TimesofMoney, to add a payment gateway to its existing services in India. The company started accepting online payments, thus allowing customers to pay online when they place an order on the McDelivery site.

- Global innovator of secure mobile payment technologies, Swiff, launched a new mobile payment service with AEON Thana Sinsap (Thailand) Public Company Ltd. and McDonald’s for McDelivery 1711. With this mobile point-of-sale (mPOS) solution, McDelivery 1711 enabled their customers to pay by credit card utilizing smartphones from wherever they make their orders.

- McDonald’s Sweden integrated the mobile wallet solution based on Seamless SEQR solution.

- McDonald’s chose to partner with mobile commerce program Softcard to offer more convenience to guests and drive higher sales. The brand also accepted Apple Pay, in a bid to attract users from both iOS and Android platforms.

2015:

- McDonald’s collaborated with Alipay, a leading Chinese third-party payment provider and a subsidiary of Alibaba Group. The deal enabled mobile payments in 2,100 McDonald’s stores in China.

Taco Bell:

2014: The California-based company offered a smartphone app that lets customers place and pay for an order, purchase gift cards, and find the nearest Taco Bell location. The app does provide a highly interactive user interface for better customization of the order made.

2015: Fast food chain Taco Bell has integrated with mobile-optimized checkout service Visa Checkout, proving that the payments platform sector continues to become more saturated and cutthroat.

Dunkin Donuts:

2014: In a move to keep up with the competition and changing trends, Dunkin Donuts launched its loyalty program on a mobile platform.

2015: With the latest update to the Dunkin’ Donuts mobile app, a new option has arrived: Apple Pay. Users of the software can now use Cupertino’s contactless payment method to purchase, load or reload a Dunkin’ card straight from the app.

Priti Thakur

Priti has keen interest in digital money and fintech startups . She completed her B-School education this year and likes to write about innovation with respect to digital payments.

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