February 6, 2014
GiveForward was Co-Founded in 2008 by Desiree Vargas Wrigley (CEO) and Ethan Austin (President). The company has received a total funding of $2.52 Mn through investors Excelerate Labs, Founder Collective, Pritzker Group Venture Capital, Social Leverage, David Cohen, First Round Capital, Naval Ravikant and FireStarter Fund.
GiveForward provides free online fundraising pages allowing friends and family to raise money directly for a loved one when they need it the most. It enables you to set up a page in minutes, share it with friends and instantly create a community of support.
This video gives you an overview of their platform:
GiveForward says that their fundraisers work best for - Medical Expenses including travel, Out-of-pocket living expenses that are associated with an illness or injury, Bucket lists associated with a terminal illness, Funeral expenses and memorial funds.
As for Pricing:
GiveForward collects 7.9% + $0.30 from each transaction. Approximately 2.9% + $0.30 goes to their online payment service provider and GiveForward keeps the remaining funds to cover fundraising coaching, their technology, and keeping the lights on says the company. Supporters have the option to donate a little extra to cover the fees. Over 60% of them do, according to the company.
Recently, a Fake GiveForward campaign was launched by a Maryland dad who scammed his friends and family by raising funds for son's heart surgery online. It turned out however that not only was his son was perfectly healthy, the dad in question had not paid child support in years. He collected nearly $11,000. GiveForward says that it has since, refunded all of the people who donated online.