Retailers seek Alternatives to EMV to Avoid Fraud Liability

It’s a well-known fact that the Payment Card Industry (PCI) Security Standards Council has set new rules for merchants and financial institutions. The new rule will be effective October 2015 and implies that the stakeholders who have already adopted EMV will be protected against fraud liability. This new rule requires many other retailers to upgrade their point-of-sale systems otherwise they could be held liable when fraudulent cases occur.

The EMV s ...

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