What is the role of Mobility in the New Commerce Experience?

The retail industry has witnessed a paradigm shift with the increased availability of smartphone and tablets. A sizable majority of mobile device owners frequently use their smartphone for shopping. Study shows that in 2013, more than 90% of smartphone users’ accessed e-commerce sites through their mobile handsets. That's compared with the 78% percent of desktop web users that accessed e-commerce sites. The importance of e-commerce on mobile devices is further reinforced by the study's finding that 35% of visitors to the most popular e-commerce sites only access those websit ...

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