A Rough Road Ahead for Google Wallet?

Google Wallet was launched more than 3 years ago and still hasn’t been able to make a mark in the mobile wallet space. One of the giants in tech has been backing this digital wallet service but we still don’t see it making waves in the payments industry. Some might even say whether Google still has high hopes for its Wallet service. Consider that Google Wallet was not among those 20 apps that Google made mandatory for mobile manufacturers to incorporate in handsets as part of Android certification - perhaps this is a result of blocking by the Softcard/Isis investor mobile operators, but the fact that it has not gained enough market leverage to push back on a dying Softcard is telling.

And then as compared to Apple Pay, Google Wallet has a lot of catching up to do to match the t ...