Rushcard Visa Prepaid Debit Card, Tapping into a $113 Bn Opportunity

The amount of money loaded onto prepaid cards more than doubled, rising to over $113 Bn from $57 Bn in 2009, according to Mercator Advisory Group. With increasing competition, the star power of celebrities such as Suze Orman and Justin Bieber has becomes key for companies to get their prepaid cards in the media. RUSHCARD, founded in 2003, is one such attempt by the music mogul Russell Simmons.

Rushcard is very much a customer centric model of providing financial assistance to the 68 Mn Americans who do not have a traditional banking relationship. Rushcard provides them with the help and apt tools to decide how to save their money and move ahead in life. It provides services such as to offer Direct De ...

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