June 21, 2014
On 18th June 2014, leader in connecting local businesses, community financial institutions and consumers via rewards – Buzz Points – announced that it had been chosen by SageLink Credit Union to utilize its merchant funded loyalty program.
SageLink is a financial institution headquartered in Durand Michigan with branches throughout Genesee and Shiawasse counties.
Buzz Points is free and allows credit union members to earn rewards while supporting the local economy by using their debit cards for everyday shopping.
'As a former small business owner I understand the competitive challenges that our local businesses face and the limitations of a small marketing budget. This area of Michigan has suffered greatly from a loss of manufacturing jobs coupled with the mortgage crisis, but we are coming back, stated VP of Marketing for SageLink Credit Union, Laura Sorensen, in a press release. Buzz Points gives SageLink the ability to help the local economy by offering our members a unique buy local, spend local debit rewards program that keeps money in the communities where they live and work while giving small businesses access to the same sophisticated marketing tools used by the national chains and online retailers,' she added.
'SageLink has continued to innovate and grow over the last 79 years. At the same time, they have built a reputation for community service through their involvement with dozens of local organizations, commented the CEO of Buzz Points, Jay Valanju, in the same release. Buzz Points supports SageLink's mission of offering personalized experiences and innovative technologies by giving their members a rewards programs that can help reinvigorate the local economy.'