TRY FOR FREE

Samsung C&T Introduces “HumanFit” At IFA

The official merger of Samsung C&T and Cheil Industries was made final as of September 1, 2015. Samsung C&T aims to become a global business partner and lifestyle innovator in fashion, food, housing, leisure and bio businesses with its Engineering & Construction, Trading & Investment, Fashion and Resort Groups.

With its new reputation of global business partner and lifestyle innovator, the new Samsung C&T Group, debuted its own brand for wearable platforms applied to fashion items. At the Berlin IFA trade show on Thursday, HumanFit was presented to the public.

Among the showcased items at the IFA was the Smart Suit 4.0 by Rogatis, its flagship menswear, that comes with a Near Field Communication (NFC) tag embedded in the sleeve button, an upgrade from the NFC-connected pocket in the previous line.

When it’s connected to the mobile app designed specifically for HumanFit items, it can transmit the wearer’s e-business card to another person’s smartphone and also change the smartphone setting by detecting wrist movement, such as, to in-office or driving mode.

Another item is On Bag, an IT-infused purse with a built-in battery module, which allows the user to charge a smartphone without a cable and check the remaining battery. Samsung C&T said it plans to apply it to other accessories as well.

The company also unveiled an NFC-tagged mobile wallet, which will be released on home turf this fall, along with a bio-smart shirt under development with help of Samsung Electronics Co, that will function to track the wearer’s heartbeat and respiration.

Samsung C&T said it will step up efforts to launch new fashion-led wearables in the future, with a mobility and fitness focus that could offer consumers more convenience.

About Samsung C&T

Samsung C&T Corporation was founded in 1938 as a parent company of Samsung Group. In 1975, Samsung C&T was designated as the first general trading company by the Korean government to lead overseas sales operations. After the merger with Samsung Construction in December 1995, Samsung C&T has engaged in global business with offices in around 50 countries.

Samsung Everland, established in 1963 with a mission for land development, has been leading the service industry in Korea by expanding its business scope to resort, food and beverage, and construction. In December 2013, Samsung Everland acquired Cheil Industries Fashion Group, a prominent industry player founded in 1954. It has changed its company name to Cheil Industries following the merger, and has focused on projects related to lifestyle design.

The merger of Samsung C&T and Cheil Industries in September 2015 will combine their reputation as leaders in respective industries. Following the merger, Samsung C&T aims to become a global business partner and lifestyle innovator in fashion, food, housing, leisure and bio businesses with its Engineering & Construction, Trading & Investment, Fashion and Resort Groups.

RECOMMENDED