August 6, 2015
Samsung has announced the introduction of its own payment system on its smart televisions, making it easier to shop on its smart TVs. The new service is aptly called "Samsung Pay on TV. It supports major credit cards, debit cards, PayPal as well as other mobile billing options. In the majority of cases, a user can purchase in three steps once the initial registration is done. First, select the item of purchase. After that, press the Pay Now button, and finally, enter the PIN (personal identification number).
In addition, Samsung mobile device users can simply transfer their Samsung account information and registered payment methods (credit card, debit card, PayPal) to the Samsung Smart TV without additional registration steps.
The users of Samsung Smart TV will very soon be able to access additional premium content through in-app purchases within new and world-renowned games.
Television-commerce is an innovative concept of buying and selling through interactive television. With this, users can view the product related information and then proceed to trade, pay, check logistics, and other value added activities. TV commerce has been around for a while and various methods have been tried out including remote based, RF signal based and internet based protocols. But it has never really taken off.
The first T-commerce application was pre-loaded into Samsung Smart TVs launched in 2012 and 2013. The platform, offered by Delivery Agent, is able to map over 1 million products to a given show, episode, network, ad, character or scene, and make them available for sale across hundreds of shows.
The new technology allows viewers to purchase items like clothing and decor that they see on their favorite show. Throughout the broadcast, viewers can choose to receive unobtrusive messages about the shopping options, and can also use their remote to go to the ShopTV app to see the product options. Television commerce uses various technologies such as NFC (near field communications) and ARC (audio return channel).
Samsung has partnered with PayPal to provide its users a secure and fast payment process. The users can be assured about the security of their financial information.
The new service is only available on select 2014 and 2015 Samsung smart TV models and will be available in 32 countries.
Mobile payment innovation has increased consumer access to mobile wallet options. With Apple Pay, Google Wallet, and now, Samsung Pay making its way to Europe, some merchants are playing catch up. Samsung Pay uses MasterCard Digital Enablement Service (MDES) to enable payments through NFC and also supports magnetic strip technology, so merchants who have yet to update their existing hardware can still welcome the patronage of these tech-savvy customers.
Samsung Pay started their initial trial in South Korea, and with the announced launch in Europe, Samsung appears to be building on that momentum to bring Samsung Pay to even more regions with Samsung Galaxy S6 and Galaxy S6 Edge.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. They are also leading in the Internet of Things space through, among others, their Smart Home and Digital Health initiatives. They employ 307,000 people across 84 countries with annual sales of US $196 billion.