Samsung to take the Beacon World by Storm with its own Proximity Marketing Platform

Samsung has been developing a new mobile marketing platform dubbed as Samsung Proximity. The platform intends to connect customers with places using Samsung’s location and context-aware technology. By leveraging Samsung Proximity, visitors in the merchant space can experience rich content delivered to them based on their location. Moreover, marketers can better connect with customers in order to propel sales and increase brand awareness.

It is no coincidence that Samsung is going after beacons after ...

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