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The Savvy Shopper

Today’s shopper is very savvy, powered with smartphone and other wonderful technologies to help her. Retail technologist have this idea to bring contextual interaction through mobility. Innovative companies are applying strategies where customers are profiled and segmented to send specific offers & coupons to enhance the experience. Technologies in the form of BLE based Beacons, NFC tags are enabling shopper’s engagement. The topic is much broader than just proximity marketing.

To discuss this broader matter in a live, in-person platform, industry experts took part in an exclusive Track of The Money Event which was held on 10th of September at CTIA’s super mobility week in Las Vegas. This exclusive track was titled The Savvy Shopper.

The track involved the following sessions de ...

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