Seedstars World Sees Sponsorship via Ingenico to Support Innovative Startups

Yesterday (7th July, 2014), global leader in seamless payment – Ingenico - announced its sponsorship of Seedstars World. This is a global competition that is designed to recognize as well as support innovative startups in emerging markets.

Our engagement in the Seedstars World project demonstrates our commitment to local development in Africa. It provides a great opportunity to get closer to local companies and markets fully in line with our multi-local strategy, stated Ingenico EMEA EVP, Jacques Behr, in a press release. For us, it’s important to combine global expertize with a thorough understanding of the forces driving innovation at the local level, he added.

  • This sponsorship follows the opening of Ingenico’s regional headquarters in Casablanca in May.
  • The company’s press release states that it demonstrates Ingenico Group’s continuing commitment to deepen its presence in Africa.
  • Seedstars World was launched in 2013 by Seedstars Fund, a venture capital firm based in Switzerland.
  • Carefully-vetted startups from 30 countries are selected to compete in regional events.
  • This year’s winners will gather on February 4-6, 2015 in Geneva to compete for the title of Seedstars World Best Startup.
  • Ingenico Group sponsored Seedstars World competitions in Casablanca (Morocco), Accra (Ghana), Lagos (Nigeria) and Nairobi (Kenya) between May and July.
  • Winners of the Ingenico-sponsored events included creators of an e-learning platform in Morocco and a bitcoins-based payment system in Ghana.

The company also sponsored a process for converting waste into energy in Nigeria, as well as a way for Kenyans lacking a physical address to create and share a secure address via mobile phones.