Enabling Technologies

SEQR by Seamless Expands to US

SEQR is now present in the US as the company has expanded geographically to the country. Earlier this year, SEQR extended its arm in five additional European countries. Now, the company is present in 10 countries strengthening its position as one of the leading European mobile payment providers. Globally, SEQR offerings have high-value propositions for both consumers and retailers. Adding the US to its portfolio of countries, SEQR will now work strategically towards penetrating the market.

Earlier this year, the SEQR team started working to establish its US operations. Daniel Bessmert, General Manager of SEQR in the US, paved the way by reaching out to partners and retailers for establishing strategic partnerships with them. He spent the following months building SEQR’s organization and operations in the US market.

"We are very proud to be live in the US now, and it is a real feather in our cap. We have an expansive growth strategy and the US market is a key puzzle piece with over 300 million consumers, which strengthens our overall market position," says Peter Fredell, CEO of Seamless.

SEQR offerings include low-cost and secure alternatives to payments offered by traditional card companies for merchants which are capable of all types of payments whether online or within the physical world. SEQR is an all-in-one solution for consumers.

"We are now all set strategically and have more merchants on the way in. Many businesses are interested in mobile payments, which I also witnessed during my time at Visa, Monitise and PayPal, who are all investing heavily in mobile payments. But everyone has been waiting for a mobile payment solution that can be implemented easily and cost-effectively. SEQR is that solution," says Daniel Bessmert, General Manager of SEQR in the US.

About SEQR by Seamless:

SEQR (se·cure) is Europe's most used mobile payment solution in stores and online. SEQR enables anybody with a smartphone to pay in stores, at restaurants, parking lots and online, transfer money at no charge, connect loyalty programs, store receipts digitally and receive offers and promotions directly through one mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at check-out and approves the purchase by entering a PIN code. Fast, smooth and safe, SEQR's payment solution enables merchants to lower interchange fees significantly compared to those charged by traditional card companies. SEQR's unique transaction platform has been developed by Seamless, one of the world's largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 26 countries, Seamless handles more than 3.1 billion transactions annually through 525 000 active sales outlets. 6,200 merchants have chosen SEQR including the largest grocery chains, fast food chains and national retailer chains in the markets where SEQR is established. Currently SEQR is established in Sweden, Finland, Romania, Belgium, Portugal, Netherlands, Germany, Spain, France and Italy. In 2013, SEQR won the Mobile Money Global Award for Best Mobile Money Deployment in Europe.

Priti Thakur

Priti has keen interest in digital money and fintech startups . She completed her B-School education this year and likes to write about innovation with respect to digital payments.

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